The U. S. online advertising market is much bigger than Europe's but it is a crowded market and the room for growth is shrinking. In Europe, online advertising is growing much faster and portals like Yahoo want to tap into that.
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There's no competition of violence. It's just everybody coming out and having a good time, being out in the sun, meeting people from other places.
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People in some countries are just more receptive to the idea of posting their thoughts online.
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Greater demand for online advertising space will help media owners expand their offerings and improve revenue yields from their properties.
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