Middle age is when you drink wine.... That combined with the health message means that you get a lot of aging baby boomers with coins in their pockets that are out to buy better quality wine.
More Quotes from Jon Fredrikson:
From the perspective of 3 decades in the wine industry, I can assure you right now that things have never been better in this market and the future looks outstanding.Jon Fredrikson
Wine is enjoying this wonderful moment of very favorable attitudes.
Jon Fredrikson
We're gaining traction in the U.S. market. Wine is entering the mainstream of American life for the first time.
Jon Fredrikson
They've just become so much less intimidating and more approachable, especially to people who don't drink wine.
Jon Fredrikson
The most likely buyer is someone who wants to have a luxury place in the Napa Valley and a prestigious wine label to go with it.
Jon Fredrikson
If we continue to grow at just 3 percent through the end of the decade, we will be the largest wine consumer nation in the world.
Jon Fredrikson
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