Do the next thing.
More Quotes from John Wanamaker:
Keep up the old standards, and day by day raise them higher.John Wanamaker
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
John Wanamaker
It's easy to work for somebody else; all you have to do is show up.
John Wanamaker
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them . . .
John Wanamaker
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I have plenty of invitations to go places, lots to do. If I'm not working, I go to have my hair taken care of and work at needlepoint.Ethel Merman
True politeness consists in being easy one's self, and in making every one about one as easy as one can.
Alexander Pope
I am sufficiently convinced already that the members of a profession know their own calling better than anyone else can know it.
Asa Gray