As the definition of luxury evolved over the last 20 years, so did consumer tastes for luxury vehicles. As a result, from 1986 to 1996, we saw two major shifts. First, the domestic luxury share fell dramatically, and second, Japanese luxury vehicles accounted for nearly one of every four new luxury vehicles sold.
More Quotes from John Mendel:
It is a car worthy of its legacy.John Mendel
I'd rather see GM healthy. I'd rather see Ford healthy. I think it's hard on the industry when you've got competitors that are in crisis. It's not good for our business. It's not good for their business.
John Mendel
I believe it's constantly good to be paranoid. If I'm not worried about Toyota (Motor Corp.) or the Koreans, I'm worried about the Chinese. I think that sets up a pretty good framework for how you need to operate.
John Mendel
To make it really work, the cost has to be cut in half. The cost of the batteries is very high. We fortunately control the cost of the CPU, the electric motor.
John Mendel
Judging by the vanity plates in California - 'Saving More,' 'Low Mileage' - hybrid is a badge of honor that people want to wear. Hydrogen is the path to the future. But, on the way to hydrogen, hybrid is an alternative.
John Mendel
Even though you try to take a position of quiet leadership, there are those times when you need to come out and help that along a little bit. So I think we can probably be a little bit more upfront.
John Mendel
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