We think this the absolutely easiest way to communicate it,
More Quotes from Jim Skinner:
This initiative makes it easier than ever to understand the quality that goes into our food, ... We're very confident that the more information people have, the more they will like what they see at McDonald's.Jim Skinner
Combined customer initiatives including greater menu variety, compelling everyday value offerings, convenient and contemporary restaurants and relevant marketing continue to drive our business forward,
Jim Skinner
Strategic initiatives aligned behind McDonalds Plan to Win are strengthening our competitive position and delivering positive results worldwide. Performance for the first quarter reflected more customer visits and enhanced profitability as we continued to connect with our customers and increase the relevance of our brand.
Jim Skinner
In Europe, comparable sales rose 3.6 in August, due to strong performance in France and Germany partly offset by continued weakness in the United Kingdom, ... We will build on this encouraging business momentum with successful customer-focused plans across Europe.
Jim Skinner
Our strategic initiatives and intense focus on the customer delivered another month of strong results. We posted positive comparable sales across all geographic segments for February and marked our 34th consecutive month of positive global comparable sales performance. Both achievements are a testament to the effectiveness and momentum of our Plan to Win.
Jim Skinner
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