This initiative makes it easier than ever to understand the quality that goes into our food, ... We're very confident that the more information people have, the more they will like what they see at McDonald's.
More Quotes from Jim Skinner:
Our strategic initiatives and intense focus on the customer delivered another month of strong results. We posted positive comparable sales across all geographic segments for February and marked our 34th consecutive month of positive global comparable sales performance. Both achievements are a testament to the effectiveness and momentum of our Plan to Win.Jim Skinner
Combined customer initiatives including greater menu variety, compelling everyday value offerings, convenient and contemporary restaurants and relevant marketing continue to drive our business forward,
Jim Skinner
In Europe, comparable sales rose 3.6 in August, due to strong performance in France and Germany partly offset by continued weakness in the United Kingdom, ... We will build on this encouraging business momentum with successful customer-focused plans across Europe.
Jim Skinner
We will continue to build on our momentum in this important area of the world...through improved communication of our product quality, brand relevance and commitment to balanced, active lifestyles.
Jim Skinner
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