In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
More Quotes from Frank Luntz:
The Republicans know that they have issues and the status quo isn't good enough come November. There is a desire to change now, before voters make the change for them.Frank Luntz
If you're a good numbers person, you're a bad language person.
Frank Luntz
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
Frank Luntz
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel get up or keep watching. It's not intellectual.
Frank Luntz
The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.
Frank Luntz
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