You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel get up or keep watching. It's not intellectual.
More Quotes from Frank Luntz:
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.Frank Luntz
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Frank Luntz
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
Frank Luntz
If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.
Frank Luntz
We as Americans assume that big companies are bad, and big power companies are even worse.
Frank Luntz
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