In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
More Quotes from Heather Dougherty:
Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.Heather Dougherty
Computer hardware and consumer electronics had a stellar season with the price reductions.
Heather Dougherty
Apparel sales are mirroring the spending habits of consumers in the offline world more and more.
Heather Dougherty
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
Heather Dougherty
They've been very aggressive so far. It's interesting, because for the past six years they've been trying to wean people off the idea that the Internet is all about low prices.
Heather Dougherty
I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
Heather Dougherty
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