We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U. S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer.
More Quotes from Frits Paasschen:
We're also stoking the fire under Blue Moon, which is in the important craft- beer segment.Frits Paasschen
Coors is honored to receive this recognition from HRC Foundation. We will continue to strengthen our company by supporting our diverse and talented employees, as well as the communities with whom we do business.
Frits Paasschen
Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation's most-recognized brands. His ability to launch and invigorate consumer brands makes him a valuable addition to the Coors leadership team.
Frits Paasschen
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Rowan D. Williams
A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.
Ralph Waldo Emerson
I feel blessed to be here representing our country and carrying out th research of scientists around the world... I hope you could feel the positive energy that beamed to the whole planet as we glided over.
Laurel Clark