We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup.
More Quotes from Ed Horne:
This is a dream come true for a community, to win the once-in-a-lifetime opportunity to host a live exhibition game between two Canadian NHL teams. The winners will have to possess outstanding teamwork and community spirit, which is what hockey, and Canada, are all about.Ed Horne
The Vintage Hockey Program commemorates hockey's rich, 87-year history. The program involves the entire hockey family on and off the ice. Players and fans alike will have the chance to wear authentic jerseys and vintage fashion apparel as well as participate in Vintage Hockey-themed activities such as 'turn-back-the-clock' contests and promotions.
Ed Horne
The NHL has been polling our fans, who have consistently told us that when we come back it should be in a big, bold way. To do that, the NHL, together with its players, recruited an exceptional creative team.
Ed Horne
Our plans were well thought through. I believe the dialogue we had with the fans have provided the basis of what we're seeing in ticket sales. We certainly wanted to make sure that when we built our new partnership with the players, the fans knew where we were going.
Ed Horne
We now have the ability for our clubs to be stable. Across our market, fans need to have hope in the beginning of the season. They want to know their club has a chance. That system is now in place.
Ed Horne
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