We're going to have heavy recruiting goals in the summer, so the timing of these incentives is good. The idea was to focus some more on those high school and college students who will graduating from school in the summer.
More Quotes from Douglas Smith:
There's such a large direct mail campaign for all of the services. Names of people who aren't eligible to enlist are sometimes included.Douglas Smith
I see high school as that first introduction between the recruiter and the potential applicant. So regardless of what parents do, it's possible that the Army will recruit their kids at some point.
Douglas Smith
For the first time, our recruiters are having to really work not only with the applicant but with their family members to explain why enlisting is important not only for the applicant but for the country.
Douglas Smith
It is apparent that few used pumping units are available in the oil patch. This leads to a pumping unit demand that outstrips that expected from the analysis of rig counts and wells completed.
Douglas Smith
It's extremely important for recruiters to contact every junior and senior to introduce themselves and set up an appointment to let them know what the Army has to offer them.
Douglas Smith
It seems to be in line with what we thought.
Douglas Smith
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