We're also strengthening our commitment to our core brands,
More Quotes from Don Knauss:
Litigation is completely inappropriate and unfounded in light of the ongoing discussions between the company and all our bottlers to respond to a major customer's request for the benefit of everyone. We are extremely disappointed that a few individuals are attempting to hijack those discussions.Don Knauss
Consumers are telling us they want another choice, and they haven't been getting it until now.
Don Knauss
We think C2 really has the power to become a global trend, ... This is a new product for people who want an active and healthy lifestyle but who don't want to compromise on taste.
Don Knauss
When a customer comes to our system with an idea, we want to consider it as a system for the benefit of our consumers and our entire system, which is how we have handled this request. We are currently reviewing a complex and unrealistic proposal from the Coca-Cola Bottlers Association and have committed to responding to it by Feb. 22. These lawsuits will only shut down for everyone what we believe had been a productive business dialogue.
Don Knauss
C2 will be the biggest thing to arrive since Diet Coke's debut over 20 years ago,
Don Knauss
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