A program like March Madness would not be a deviation from our marketing strategy. What we've said is that we will continue to use incentives strategically and tactically.
More Quotes from Deborah Silverman:
Gas prices, which hit a national average of 2.61 a gallon this week, are affecting sales of large pickups and SUVs around the margins, ... We're not really seeing a wholesale change in buying patterns.Deborah Silverman
Any marketing program that we would offer would be consistent with the marketing strategy we announced on Jan. 10.
Deborah Silverman
had a great deal of success with this program. We've set a number of sales records in the past few months, and we thought it was important to extend for the month of September.
Deborah Silverman
The prices are probably on balance a little higher than with the employee discount, but they're still very, very competitive.
Deborah Silverman
It's consistent with our strategy of using targeted incentives when they make sense.
Deborah Silverman
The first time was very, very successful and a lot of folks asked us to do it again.
Deborah Silverman
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