So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.
More Quotes from David Steel:
Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,David Steel
We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.
David Steel
This new technology was the chance we needed. Then we ruthlessly executed by moving faster than the competition, not only to catch up but to pass.
David Steel
She has turned the British bulldog into a Reagan poodle.
David Steel
But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.
David Steel
Five to 10 years ago we were a second tier brand. Now consumers say 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,
David Steel
Readers Who Like This Quotation Also Like:
Based on Topics: Contemplation QuotesA benevolent mind, and the face assumes the patterns of benevolence. An evil mind, then an evil face.
Jimmy Sangster
Drawing is giving a performance; an artist is an actor who is not limited by the body, only by his ability and, perhaps, experience.
Marc Davis
The investor knows quite well that we don't have anymore the widespread terrorism here in Peru.
Alberto Fujimori