We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.
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What he called for was 'an ethical dimension to foreign policy'.David Steel
Five to 10 years ago we were a second tier brand. Now consumers say 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,
David Steel
This new technology was the chance we needed. Then we ruthlessly executed by moving faster than the competition, not only to catch up but to pass.
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Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,
David Steel
She has turned the British bulldog into a Reagan poodle.
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The problem we've had in the past is that the bus service from Edinburgh doesn't start until 11.25am, which is too late to get down here.
David Steel
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