We have to grow our dealer body - we are going to need a significant number of dealers to sell our product. We have to really improve what they call the consideration funnel, where customers actually will consider Ford.
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Make clear to your sales staff that they are expected to sell in all mediums, that it's not enough to sell only one. Set aggressive but realistic sales goals. There has to be a disincentive so that people know that there are consequences to not hitting their online goal, even if they hit the print goal.
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