Drug companies spend 13,000 per physician annually. Those marketing tactics are very, very effective at getting physicians to do what each drug company wants -- to prescribe their product.
More Quotes from David Rothman:
The guidelines that now exist are very weak and operate at the margins. They lack monitoring, and, for the most part, they lack teeth.David Rothman
It's one thing if the jeans that you buy have been influenced by gifts that the store buyer received, but it's another if the drugs that the doctor prescribes you have been influenced by a gift.
David Rothman
The data are overwhelming. Gifts, travel grants, consulting contracts, support for continuing medical education and speaking fees affect which drugs doctors prescribe for their patients.
David Rothman
If there is one thing our committee agreed upon, it is that there is no such thing as a free gift.
David Rothman
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