Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
More Quotes from David Ogilvy:
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.David Ogilvy
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
David Ogilvy
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
David Ogilvy
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Based on Topics: World QuotesBased on Keywords: midwife
But this country is a great country and will always rebound.
Jack Scalia
I like the idea of being alone. I like the idea of often being alone in all aspects of my life. I like to feel lonely. I like to need things.
Robert Plant
The more alone I am, the more focused I can get. I've written things with people, some of which I liked and others I think are total travesties. Collaborating is trying to make a piece of music and get someone else to come up with the ideas. What's the fun of that?
Alex Chilton