It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
More Quotes from David Ogilvy:
Advertising reflects the mores of society, but it does not influence them.David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
David Ogilvy
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recap
David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
David Ogilvy
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Based on Topics: Attention Quotes, Idea Quotes, Night Quotes, Product QuotesWhat has destroyed every previous civilization has been the tendency to the unequal distribution of wealth and power.
Henry George
I decided, if I'm going to be poor and black and all, the least thing I'm going to do is to try and find out who I am. I created everything about me.
Ornette Coleman
The day is past when schools could afford to give sufficient time and attention to the teaching of the ancient languages to enable the student to get that enjoyment out of classical literature that made the lives of our grandfathers so rich.
James Loeb