With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.
More Quotes from David Lucas:
We've had a successful business and I just feel like we have to give back,David Lucas
in deep thought and prayer.
David Lucas
Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, ... The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.
David Lucas
I'm sure the automakers are watching the same PIN data, and they will respond accordingly if it's really bad, ... Watch for new incentive promotions.
David Lucas
The morgue is the biggest thing ever to happen around here, ... It's got everybody's attention. You don't see many TV camera crews around here.
David Lucas
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