This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.
More Quotes from David Jernigan:
This change would leave 79 percent of television programming available for alcohol advertising and would reduce youth exposure to alcohol advertising by 20 percent.David Jernigan
At the end of the day we know how to reduce and prevent underage drinking. What is lacking is the will to put what we know to work on behalf of our youth.
David Jernigan
There has been a huge amount of effort to stop underage drinking in this country in the last 10 years. It's made some impact with the boys. We are not getting anywhere with the girls.
David Jernigan
People expect teenage boys to drink. They have not historically expected girls to. Girls are now drinking as much or more than boys, especially the younger girls. They are drinking liquor. The boys are still drinking beer.
David Jernigan
The industry can do a better job at protecting kids from these ads. Kids are not even a legal audience for this industry. If kids are more likely to see the ads than adults are, then the industry is wasting a lot of money. In addition, they are putting kids at higher risk than they need to be.
David Jernigan
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