The industry can do a better job at protecting kids from these ads. Kids are not even a legal audience for this industry. If kids are more likely to see the ads than adults are, then the industry is wasting a lot of money. In addition, they are putting kids at higher risk than they need to be.
More Quotes from David Jernigan:
If people didn't watch the show and (it would) get bad ratings, stations would drop it and that's what happened.David Jernigan
People expect teenage boys to drink. They have not historically expected girls to. Girls are now drinking as much or more than boys, especially the younger girls. They are drinking liquor. The boys are still drinking beer.
David Jernigan
The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.
David Jernigan
There has been a huge amount of effort to stop underage drinking in this country in the last 10 years. It's made some impact with the boys. We are not getting anywhere with the girls.
David Jernigan
Underage drinking costs the United States more than 62 billion each year. At this crucial time when research shows that girls are binge drinking with alarming regularity, more must be done to reduce youth access to alcohol, and the appeal of alcohol to our youth.
David Jernigan
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