If they put it on the front page with a link and a picture, people will get what is going on. They will just be surprised that Amazon is doing it.
More Quotes from David Card:
The thing you can do online that you can't do in the physical world is interactivity and two-way conversation.David Card
I haven't seen evidence of a big audience spike yet.
David Card
They're early adopters and they're willing to experiment, ... The adult content market historically has always been a leader in new media.
David Card
It's kind of subtle, because they're making money off of advertising that they show both to subscribers and non-subscribers. They're trying to apply a lot of different tactics to this overall strategy of migrating the business from primarily fee-based to primarily advertising-based.
David Card
There's a definite perception that people would be unwilling to invest or are nervous about that. Although, frankly, if people invest in tobacco companies, then I don't know. Not my place to be a moral judge.
David Card
When you break down the barriers between communications, every IM user is able to send and receive more messages, which means they'll be spending a little more time on their messenger, and get a few more impressions.
David Card
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