Several advertisers said there may be only one way for the networks to maintain decent levels in the future. It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.
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I think (bringing in a fresh face like Rock) was worth the risk.Brad Adgate
It would mean the end of made-for-TV movies on an ongoing basis. It could be another TV genre to go the way of Westerns and variety shows.
Brad Adgate
No one expected it now. Five years ago this was something people might have (speculated about), but not recently. When you look at it, it probably makes a lot of sense.
Brad Adgate
The stiffer competition probably played into (the 'Idol' falloff),
Brad Adgate
In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
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Television networks don't deliver the audiences that they did a year ago or five years ago and yet (ad) prices continue to go up.
Brad Adgate
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