In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.
More Quotes from Brad Adgate:
If he can continue to get these kinds of people, I think the show has a future. They're kindred spirits. They've seen a lot of the same things and know what each other is thinking.Brad Adgate
If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.
Brad Adgate
You might not get a return on your investment tomorrow. You're laying the groundwork.
Brad Adgate
Geographic lines that have held certain parts of the TV business together are being eradicated and it's a big concern.
Brad Adgate
I think (bringing in a fresh face like Rock) was worth the risk.
Brad Adgate
ABC has righted the ship, ... This is the first year since the late 1990s heyday of 'Who Wants To Be A Millionaire' that you're not really concerned about ABC.
Brad Adgate
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