The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.
More Quotes from Daniel Boorstin:
The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera -- and himself.Daniel Boorstin
Our attitude toward our own culture has recently been characterized by two qualities, braggadocio and petulance. Braggadocio -- empty boasting of American power, American virtue, American know-how -- has dominated our foreign relations now for some decades. Here at home -- within the family, so to speak -- our attitude to our culture expresses a superficially different spirit, the spirit of petulance. Never before, perhaps, has a culture been so fragmented into groups, each full of its own virtue, each annoyed and irritated at the others.
Daniel Boorstin
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made that the pace exceeds our ability to follow.
Daniel Boorstin
The American experience stirred mankind from discovery to exploration. From the cautious quest for what they knew (or thought they knew) was out there, into an enthusiastic reaching to the unknown. These are two substantially different kinds of human ente
Daniel Boorstin
When they built this building they were afraid to say that beauty is truth for fear that it wouldn't be by the time it was completed.
Daniel Boorstin
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