In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made that the pace exceeds our ability to follow.
More Quotes from Daniel Boorstin:
. . . the messiness of experience, that may be what we mean by life.Daniel Boorstin
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.
Daniel Boorstin
In the twentieth century our highest praise is to call the Bible 'The World's Best Seller.' And it has come to be more and more difficult to say whether we think it is a best seller because it is great, or vice versa.
Daniel Boorstin
The American experience stirred mankind from discovery to exploration. From the cautious quest for what they knew (or thought they knew) was out there, into an enthusiastic reaching to the unknown. These are two substantially different kinds of human ente
Daniel Boorstin
The most refined skills of color printing, the intricate techniques of wide-angle photography, provide us pictures of trivia bigger and more real than life. We forget that we see trivia and notice only that the reproduction is so good. Man fulfils his dream and by photographic magic produces a precise image of the Grand Canyon. The result is not that he adores nature or beauty the more. Instead he adores his camera -- and himself.
Daniel Boorstin
When they built this building they were afraid to say that beauty is truth for fear that it wouldn't be by the time it was completed.
Daniel Boorstin
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Based on Topics: America Quotes, Hope Quotes, Progress QuotesBased on Keywords: fast-moving, jargon, reassures
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Reverence is fatal to literature.
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