It all starts with good movies and we've been blessed with four in a row.
More Quotes from Chuck Viane:
Long time coming. You never expect that. We're usually more consistent.Chuck Viane
It was an opportunity that was waiting to happen.
Chuck Viane
Word of mouth is your best tool. Studios can't just tell people to like a movie.
Chuck Viane
Counter programming has always been a very necessary ingredient of the type of pictures we make. There's no question, if we do it properly we can really score.
Chuck Viane
Asked where Holes ... We opened 'The Rookie' a couple years ago to 16 million and went on to (nearly) 76 million. And here we are with 17 million-plus and every bit the (same strong) playability.
Chuck Viane
It's clearly public word of mouth. This is one of those weekends where you can sit back and really enjoy what we do.
Chuck Viane
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