That kind of hold is just remarkable by anybody's standards. By the end of the third week, we'll be at the 200 million level. It's one of those kind of dream stories.
More Quotes from Chuck Viane:
Focusing on House, ... We (sneaked it) two weeks ago. We thought word of mouth would help spin this movie over the top. Obviously, it did. More importantly, the Friday night word of mouth really (helped Saturday ticket sales). Now we're just looking forward to the legs of this movie. I think it's going to be around for a long time.Chuck Viane
I think there's more than enough room for two major hits in a season, and because of the length of the holidays, both films are going to be here for a long, long time.
Chuck Viane
The last time I saw a score like this was 'Remember the Titans,' which (did) 115 million. Having the next 12 days for word of mouth to percolate before we open (will help a lot).
Chuck Viane
Our filmmakers are very, very happy because the movie scored a 90 in the top two boxes (excellent and very good). We have wonderful word of mouth working for us again.
Chuck Viane
I don't think those movies got the repeat business that summer movies got in other years. It's one thing to open big. But a true hit has to get the kids back for two or three viewings. After the summer, we were playing catch-up.
Chuck Viane
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