Any time a new process comes into the market, there is always a pioneer. In this case, it's us, ... But this isn't about one picture, it's about the future. We are waiting to see how it all plays out. But at the same time, we are committed to the process and believe, as filmmakers (Robert) Zemeckis and (James) Cameron believe, this is where it is going.
More Quotes from Chuck Viane:
We're thrilled. It's not every day that you can make a movie for everyone and I think Gore and Jerry really did that. They did an absolutely terrific job of putting an original piece of film into the market this summer.Chuck Viane
We're talking about 10 of the screens in the United States becoming digital. This makes it a very sizable toe in the water.
Chuck Viane
I'm thinking we'll do 2 million-plus (Monday) because we still have 50 percent of the kids out of school and families tend to make this a long holiday. This is going to be well into the 20 millions by the end of the first week.
Chuck Viane
Long time coming. You never expect that. We're usually more consistent.
Chuck Viane
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