The popularity of plug-and-play games is indicative of what's happening with technology in general,
More Quotes from Chris Byrne:
When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.Chris Byrne
It's certainly getting grown-ups like you talking about Barbie, and the metaphor that they are using reflects the majority of people's fascination with celebrity.
Chris Byrne
Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.
Chris Byrne
I'm seeing a lot of electronics. I think a good portion of them are stupid.
Chris Byrne
KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.
Chris Byrne
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Based on Topics: Games QuotesBased on Keywords: plug-and-play
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