It may be clich at this point, but no doubt, product is king, and they need to establish what the Ford and Mercury and Lincoln brands are to the consumer.
More Quotes from Catherine Madden:
The way sales are going now, the Explorer could be a vehicle that sells 150,000 units a year (by 2008), leaving ample room at Louisville Assembly for a light pickup.Catherine Madden
No matter what way you want to cut it, the contrast with is only that much more stark with Ford and GM. Toyota still has a much smaller production base in North America than GM or Ford, but increasing capacity as quickly as they have is an impressive feat.
Catherine Madden
It's obviously a disappointment. It's smart that Ford has taken the initiative to slow down the line rather than produce too many. But it doesn't bode well for the workers.
Catherine Madden
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