Retailers had a sales plan for Christmas, stayed with it and then benefited from a very strong January without giving up margins.
More Quotes from Britt Beemer:
I don't think the day is the kind of day that retailers thought it would be. Christmas Eve is seldom the big day because of the fact that so many consumers ... want to be home.Britt Beemer
Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.
Britt Beemer
It's a reflection of the bargain-hunter mentality of America since Sept. 11. Americans certainly changed the way they look at what they spend their money on.
Britt Beemer
It's a typical, mediocre Christmas season. But we've gone through the last years with no hot new toy and no hot apparel look. There's no reason to shop early.
Britt Beemer
The closer you get to Christmas, there's this mentality on the part of consumers where they're willing to go out just a little bit more to get the even bigger discounts.
Britt Beemer
Consumers love January because January has always been this great clearance month. If they don't see (sales), as they've proved this Christmas, they'll outwait the retailer.
Britt Beemer
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