We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.
More Quotes from Brian Wansink:
From a party-host perspective, if you don't want people to over-imbibe, try to use the taller, skinnier glasses.Brian Wansink
There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.
Brian Wansink
People generally estimate tall glasses as holding more liquid than wide ones of the same volume. They also focus their pouring attention on the height of the liquid they are pouring and insufficiently compensate for its width.
Brian Wansink
Most of the time, when people talk about comfort foods, we think of things that are really bad for you -- cookies or chips, maybe,
Brian Wansink
Also, with men, there's a preference toward comfort food that's a little more healthy, like meat, pasta and potatoes. Women choose things like chips, cookies, chocolate and cake.
Brian Wansink
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