There were three stages to the research. We did in-depth interviews with about 80 people or so, sent out a questionnaire to about 400 people, and then did a large-scale phone survey of more than 1,000 people.
More Quotes from Brian Wansink:
For an individual consumer, the money and effort spent purchasing these products is not trivial as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,Brian Wansink
If a person wants to limit how much they consume, it's better if you pour into a tall, skinny glass. If as a host you want to limit what people drink, you better use tall, skinny glasses. You will be less likely to pour too much.
Brian Wansink
We're finding that portion size can influence intake as much as taste. Large packages and containers can lead to overeating foods we do not even find appealing.
Brian Wansink
People say, 'Oh, the bartender knows what he's doing.' Well, the bartender does know what he's doing in a lot of cases, but he falls victim to these illusions.
Brian Wansink
Yet, people who pour into short, wide glasses consistently believe that they pour less than those who pour into tall, narrow glasses.
Brian Wansink
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Official education was telling people almost nothing of the nature of all those things on the seashores, and in the redwood forests, in the deserts and in the plains.
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Well, today, we are in the struggle brought on to us by the terrorists of Islam. It is a war that we did not choose. It was a war that was declared against us as Americans, against our people, against our Constitution.
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He has Van Gogh's ear for music.
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