Every yard is different to convey individualism, at least as much as you can with a 25-foot wide space. We have a whole pallet of materials for the buyers to choose from, beginning with the brick or masonry on the outside and continuing inside the units with a wide array of options. We wanted plenty of choices so each home would have an individual feel.
More Quotes from Brian Stebbins:
There are cigar bars. This is the first cigarette-focused tobacco lounge we know about.Brian Stebbins
This is our first step in connoisseurship for cigarettes. The lounge is all about introducing the brand. We looked at how connoisseurship started in other categories, like wine, coffee and chocolate. There's always a place for the full brand immersion experience.
Brian Stebbins
I don't think that will be a problem because people really look at Town Square as their own back yard. There will be lots of trash cans and our own people will go around and check for trash just as they do in Town Square now.
Brian Stebbins
Hotel visitors will be able to just walk a block or so to visit the book store or see a movie.
Brian Stebbins
There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes.
Brian Stebbins
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