This is our first step in connoisseurship for cigarettes. The lounge is all about introducing the brand. We looked at how connoisseurship started in other categories, like wine, coffee and chocolate. There's always a place for the full brand immersion experience.
More Quotes from Brian Stebbins:
It goes above and beyond what a traditional advertising agency can do for you.Brian Stebbins
Hotel visitors will be able to just walk a block or so to visit the book store or see a movie.
Brian Stebbins
We are not under the clean-air ordinance. We are a tobacco retailer. Those provisions do not apply to us.
Brian Stebbins
There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes.
Brian Stebbins
We're still looking at the lounge's potential, since that's the introduction method. This is a very new concept for the company and for the industry we've got a lot more questions to answer.
Brian Stebbins
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