Dell is trying to change the culture of the market by changing the structure of PC selling. It is going directly to the customer or small businesses or allowing them to order over the phone or via the Internet, which it is benefiting from.
More Quotes from Brian Gammage:
Toshiba's desktop business is small potatoes they're moving from a defensive market position to no market position. It is not a surprise. At the volumes they were selling at, it might be more profitable for them to stop,Brian Gammage
IBM is taking the high ground and sitting it out while other companies slug it out. There is no company in a better position to do this.
Brian Gammage
Then the risk is that they will have to sell the product at a discount. This industry already faces serious challenges, is under continuous pressure on prices and margins.
Brian Gammage
If it were to be obliged to offer versions both with and without Media Player, then that would mean we would probably have double the number of consumer PC configuration in our shops. Of course this is product that is built before it is sold.
Brian Gammage
Dell is saving itself some money. Warranty is difficult to quantify because it depends on how much the customer uses it, but there is a warranty cost,
Brian Gammage
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