They've turned the tough-sell aspect of the picture into the selling point.
More Quotes from Brandon Gray:
It was, realistically, a tough sell, despite the industry and media hype. It's incredibly tricky to get audiences excited about a movie that doesn't have a strong human character.Brandon Gray
Horror always has a consistent audience. That doesn't often translate into blockbuster numbers but since they tend to be cheaper anyway, they don't need to do over 100 million.
Brandon Gray
One could take these movies and learn a lot about Hollywood, but you wouldn't learn much about America. Because they are not popular.
Brandon Gray
Paramount is mining its own history.
Brandon Gray
It was the number one Super Bowl weekend opening of all time.
Brandon Gray
Unfortunately, it seems like a possibility that 'Crash' will win, given the campaign that Lions Gate has put out, with all those DVDs sent to voters.
Brandon Gray
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Based on Topics: Sales Quotes, Selling QuotesBased on Keywords: tough-sell
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Although I wasn't invited to shake hands with Hitler, I wasn't invited to the White House to shake hands with the President either.
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