It is not who has the bigger index. We hear a lot about efforts to index all the artifacts of human knowledge, but the actual bulk of human knowledge lives in people's heads.
More Quotes from Bradley Horowitz:
We try to be extremely explicit about the data we are collecting and how we are storing it, and we let the customer know the benefits to them. We let them know that if they are willing to let us target ads to them, they will get more relevant content. If we are vigilant and explicit.Bradley Horowitz
Such network-generated filters will enable psychographic siblings to find one another and, ultimately, evolve into social programming networks. There will still be content that's almost universally appealing, of course, but instead of being imposed on us in multimillion-dollar marketing blitzes (see Fantastic Four and Britney Spears), the new blockbusters will be discovered, illuminated, remixed, amplified, and perhaps enhanced by sponsorship money, during a quick passage from obscurity. If you can create the right social exchange, ... you don't have to do the heavy lifting.
Bradley Horowitz
It's really one-stop shopping for the music fan.
Bradley Horowitz
Video is hard to discover on the Internet. Web pages are self-describing. Video is opaque it is a bucket of bits and doesn't tell you much about itself.
Bradley Horowitz
The opinions of my friends can be an important model for discovery. We want to create a platform so that the knowledge in people's heads flows onto the Web for the benefit of others.
Bradley Horowitz
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