In addition, we are working with fuel providers to expand the infrastructure needed to provide ethanol. And we're going to actively engage customers so they will understand that they have (flex-fuel vehicle) options.
More Quotes from Bill Ford:
I have asked Mark Fields to do what's necessary to turn around our North American automotive operations, ... I fully expect the leadership team he has put in place today for the Americas will drive a turnaround and return a critical part of our business to a sustained level of profitability.Bill Ford
For all the progress, we recognize we're very far from the finish line, ... We need a dramatically different business structure and we need innovation to drive everything we do.
Bill Ford
These plant and benefit actions, while painful for our employees, are necessary as we confront a serious situation, ... More tough decisions will follow in the months to come.
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Every day is a big test, ... It's not going to be a bed of roses for the next number of quarters. But we are making progress. I feel very good about where we are from a leadership standpoint.
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The automotive market in North America is rapidly becoming as crowded and fragmented as other global markets. To meet this challenge, we are acting with speed to strengthen the Ford, Lincoln and Mercury brands, deliver the innovation customers demand and create a business structure for us to compete, and win, in this era of global competition.
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I walked in and inherited a management group that I didn't know very well. They didn't know me, and we had a very short window to put together a credible recovery plan.
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