It's a learning opportunity, about recognizing that none of us can live in a world of just one business model. This is an exciting test for us.
More Quotes from Anne Sweeney:
A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.Anne Sweeney
In the future, consumers will rely more and more on strong brands to help them navigate the digital world, and we have some of the strongest brands in entertainment. Stay tuned ... because this is just the beginning.
Anne Sweeney
The strategic utilization of new technologies to meet consumer needs is of paramount importance to the growth of the Disney Media Networks Group.
Anne Sweeney
It's really an opportunity for us to learn about a different model. It's more importantly recognizing that none of us can live in a world of just one business model.
Anne Sweeney
The evolution of ABC.com is just one piece of our comprehensive, digital media multi-platform business initiative. This announcement highlights the momentum we've achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose.
Anne Sweeney
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