A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.
More Quotes from Anne Sweeney:
It's an opportunity for us to learn more about a different model. None of us can live in a world of just one business model. This is about the consumer, and how the consumers use all this new technology. It's consumer first, business model second.Anne Sweeney
There was conversation and discussion at the table, a lot of it heated. He had a strong belief that Sunday night at 9 belonged to Desperate Housewives .
Anne Sweeney
In the future, consumers will rely more and more on strong brands to help them navigate the digital world, and we have some of the strongest brands in entertainment. Stay tuned ... because this is just the beginning.
Anne Sweeney
It's a learning opportunity, about recognizing that none of us can live in a world of just one business model. This is an exciting test for us.
Anne Sweeney
The strategic utilization of new technologies to meet consumer needs is of paramount importance to the growth of the Disney Media Networks Group.
Anne Sweeney
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