I would say the toy industry is facing its stiffest competition ever from non-toy categories, and with rapidly advancing technology, I wouldn't say this is a trend that shows any signs of slowing.
More Quotes from Anita Frazier:
Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.Anita Frazier
Well certainly the Star was (pun-intended) Star Wars . With three in the top 10 titles for the year, this movie-based property saw very strong sales. That said, other movie-based games fared less well.
Anita Frazier
There is a little feeling of 'holding our breath' right now in the industry, waiting to see how all this will unfold. Console transitions always make the publishing community nervous.
Anita Frazier
If this allows more niche games to get out ... it's going to help grow the industry.
Anita Frazier
Microsoft's lead time in building share for this console generation is real. The longer that lead time is, the greater the initial risk for Sony.
Anita Frazier
While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through MMO subscription play, has been increasing. As a result, NPD will be launching its new definition of the US PC game market this spring, which will include a combination of sales from retail, downloads, and both casual and MMO subscription revenues. We expect this will add significant dollars to the PC game market size.
Anita Frazier
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