Educational toys account for 50 percent of all toy sales to kids aged five years or under. This is a category where parents make the primary purchase decision, not the kids. It's definitely a hot area for toymakers.
More Quotes from Anita Frazier:
The seeds of change are taking root, and we'll see the results in a few years. It isn't here yet.Anita Frazier
The monthlyannual subscription fees can be hugely significant, as they are for WoW from Blizzard, but unless you get a critical mass of players to make the game interesting to participate in, it's likely to die quickly. So it can be profitable or not, depending on its retail and subscription success.
Anita Frazier
Well certainly the Star was (pun-intended) Star Wars . With three in the top 10 titles for the year, this movie-based property saw very strong sales. That said, other movie-based games fared less well.
Anita Frazier
As the possibility of building a greater install base for the first 'next-gen' system increases, so does the possibility of selling more software. So, that combined with some good sales of titles for current-gen systems could be a stabilizing factor for the industry.
Anita Frazier
It's definitely an attractive target area for growth given that kids are becoming tech savvy much earlier,
Anita Frazier
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