It is another interesting way to look at viewer opinion, and we are going to be speaking with these companies about doing business with them, but my concern is whether or not what they monitor can be manipulated.
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A television event's ability to rise above the current prime-time average is a true measure of its success, based on the dramatic changes in the media landscape.
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This is a profound change in terms of the day-to-day. We've never had a situation where we've had to deal with three data streams daily. It's going to be a very confusing time for folks. . . . I don't mean that in a bad way, it's just complicated.
Alan Wurtzel
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