This is a bigger idea than our previous marketing. We think it will really drive excitement around the Pepsi brand, as people start talking about the sweepstakes.
More Quotes from Dave DeCecco:
It appears Sammy has made an honest mistake, and based on Major League Baseball's findings, there's no reason to change our relationship with him.Dave DeCecco
That's completely inaccurate. We have a long history and strong track record of supporting diversity in our advertising.
Dave DeCecco
We're looking for a big opportunity and a big audience, and this is where you find it.
Dave DeCecco
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