Your most dangerous competitors are those that are most like you.
More Quotes from Bruce Henderson:
They're talking about spending 800 million up front. That's an incredible amount for even a billionaire, ... I don't believe the plan is real. I don't think they're serious.Bruce Henderson
Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
Bruce Henderson
Fatal North ... was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated murder by a diabolical killer.
Bruce Henderson
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
Bruce Henderson
If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle.
Bruce Henderson
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