The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.
More Quotes from Bruce Henderson:
Your most dangerous competitors are those that are most like you.Bruce Henderson
They're talking about spending 800 million up front. That's an incredible amount for even a billionaire, ... I don't believe the plan is real. I don't think they're serious.
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The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
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Every time you turn over a rock at the city, you find sleight of hand in the budget, a document that doesn't clearly reflect what's going on,
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If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle.
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